“ Which accomplishment in your work at Roland Berger are you particularly proud of? ”

Simon F. asked a question in topic General
to Daniela R. Marketing Expert, Roland Berger Holding GmbH

Marketing Expert, Roland Berger Holding GmbH

Together with our KPI unit, we completely redesigned the way we analyze and report on our marketing activities at Roland Berger. We now prepare regular reports on individual campaigns. In recap meetings, we check with our marketing divisions what went well and what didn't to identify further optimization measures. We have achieved that for the entire team, key figures and metrics such as conversion rate, bounce rates and impressions are no longer foreign words but concepts strongly integrated in our daily work. Decisions are no longer made on the basis of gut feeling but on clear facts and figures. This has taken us a big step forward in marketing.

Roland Berger

Roland Berger is an independent company, solely owned by our Partners, who are responsible for overall corporate performance and business success. Founded in 1967, Roland Berger remains the only leading global consultancy firm with non-Anglo-Saxon roots. We are German by origin, European by nature and global by ambition, including a strong footprint in Asia and other geographies where we feel that we can truly make an impact.

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