“ I'd like to specialise in the expertise field of Sales & Marketing. What is your best advise for me to make this happen? ”

Anon user (#283880) asked a question in topic Life at the Company
to Any Strategy, Consulting & Management Insiders

I find Sales & Marketing extremely exciting – especially when combined with digital strategies. How can I make sure to get on these kind of projects as a Junior Consultant in the Zürich office?
Senior Consultant, Roland Berger

First things first: Great to hear that you are interested in Sales and Marketing. Personally, I think that there is so much interesting stuff going on at the intersection between marketing and digital strategies (e.g. new types of real-time measurements of marketing effectiveness along multiple customer touchpoints or 360° data-driven segmentation approaches). In my view, there are two ways which significantly increase your chances to be part of such a project on a junior stage: First, you can voice your interest towards your mentor who influences your staffing considerably. Second, you can select a competence center which usually covers these projects - i.e. consumer goods and retail or digital. If you, as you do, have already a clear preference with respect to the type of projects you'd like to work on, I think it is great that you can already choose a competence center right from the start.

Anon user (#283880)

Hi Nicolas,

Thank you for your generous input and quick answer!

I completely agree, merging marketing strategies with digital means is truly exciting. Last year, I got to consult a leading insurance client here in Zürich on the topic of marketing automation and chatbot implementation for cross- and up-selling. We tried to make it feel like a single point of interaction for the user, across all possible digital platforms, which was a challenging and fun task!

Sales and Marketing + Consumer Goods and Retail sounds like a fantastic combination. I would be delighted to focus on B2C and to get to dig into topics aligned with my Master thesis at ETH; maximisation of customer value, evaluation of target group adoption and growth market potential.

I'm very much looking forward to the interview day!

Roland Berger

Roland Berger is an independent company, solely owned by our Partners, who are responsible for overall corporate performance and business success. Founded in 1967, Roland Berger remains the only leading global consultancy firm with non-Anglo-Saxon roots. We are German by origin, European by nature and global by ambition, including a strong footprint in Asia and other geographies where we feel that we can truly make an impact.

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