For the entire team, key figures and metrics such as conversion rate, bounce rates and impressions are no longer foreign words but concepts strongly integrated in our daily work. Decisions are no longer made on the basis of gut feeling but on clear facts and figures. We create regular reports for management and our Competence Centers, ensuring that all stakeholders have a chance to dive in and contribute. Clear marketing objectives based on fixed KPIs provide a measurable framework within which to anchor our marketing strategy. We are currently developing an automated marketing dashboard that will be available globally and will take our marketing analytics capabilities to new heights.
Roland Berger is an independent company, solely owned by our Partners, who are responsible for overall corporate performance and business success. Founded in 1967, Roland Berger remains the only leading global consultancy firm with non-Anglo-Saxon roots. We are German by origin, European by nature and global by ambition, including a strong footprint in Asia and other geographies where we feel that we can truly make an impact.Visit website